February 2012
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January 2012
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: RETROSPECTIVE '11 PART 3: BEST/WORST IDENTITY... →
prntd:
I guess some big-time corporate suits had a change of heart and decided to change up their brands a little bit. This meant great things for those on my best list, but it meant vomit-bag-necessary for those on my worst. All that brand equity… gonezo! But it’s not like they didn’t spend quadjillons…
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GOOD: Meet the Boba Guys
micabrandingsp12:
GOOD has a whole Monday series following MBAs with a creative bent as they build and brand their Boba Tea Business. These are interesting reads that shed some light on the business and design of starting a new business.
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