The finished cover usually indicates and informs us a lot about the society its being released into.
There has been so much attention and controversy on the choice of covers recently, with the choices that Time have made. This is what Jon Stewart had to say about Time.
I think its great that Newsweek have released this to give us an insight into what needs to be rejected to release something.
Unfortunately, as we’re learning, this process does not always get it right.
Welcome to our first edition of the Newsweek also-rans, a brand new nwk tumblr feature from our friends in the art department!
Here’s Dirk Barnett, Newsweek & The Daily Beast’s Creative Director:
Every week we produce anywhere from 10-20 different cover ideas until we settle on what works best or as the story develops, so at the end of each week we wind up with a proverbial wastebasket full of scrapped concepts.
The week’s cover, “The Politics of Sex,” is a perfect example to kick this off. These directions are a combination of ideas generated in-house and commissions to various illustrators, designers, studios, ad agencies, etc. This week, we tapped the creative minds at ad agency Hill Holiday and the design studio Dress Code, as well as renowned book designer Rodrigo Corral. Take a look at what’s left on our cutting room floor this week. Enjoy!
Here’s the cover that made newsstands this week. Which of the also-rans is your favorite?
[Design credits, from top left: Dress Code, Dress Code, Hill Holiday, Hill Holiday, Hill Holiday, Rodrigo Corral, Rodrigo Corral]