Windows 8 logo

Paula Scher from Pentagram redesigned the new #Microsoft #Windows #logo. They were definitely in need of a new look and its interesting they went with Pentagram for the task. All of their logos looked the same since I got my first computer back in 1998 (no, I’m not a PC user these days). The “flag” was everywhere- on my keyboard, the mouse, the monitor, and the boxes of my computer games. I never understood why the logo had to express the notion of movement with its wavy flag. Just like the big and ugly hardware that carried the software, it was a paradigm I was forced to deal with until I became a Mac user. Going with Pentagram as the design firm in charge of this refresh tells me Microsoft is willing to let go of their ugly past and get to its roots.

Paula asked them a simple question, “your name is Windows. Why are you a flag?”

From the Microsoft’s team blog post: “Microsoft and Windows are all about putting technology in people’s hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.”

Great idea from Pentagram (again).